Wednesday, 25 September 2019

What representation of the artist are constructed in this music video? How does the use of camera, and mice-en-scene help to construct these?

Camera- 

  At the start of Bruno Mars music video '24k magic' the camera angle used is an establishing shot which starts with a private jet landing at McCarran international airport surrounded by luxurious cars which follows the stereotypically Hip hop convectional videos. Bruno Mars is seen wearing a Versace top, designer minks and and a baseball cap. He also is wearing jewellery (rings, necklaces and sun glasses). These items of clothing are all used to signify Bruno Mars wealth. A mid shot is also used to establish Bruno Mars relationship with his surroundings in which he doesn't have any respect for. In the rest of the video Bruno Mars is seen Partying, drinking, having fun by the poolside and playing tables at the Mgm Grand Las Vegas. The video is targeted at young males because these are usually the aspects they value in life. Las Vegas has connotations of wealth and gambling which we see imagery of in the video.


  A long shot is used to show Bruno is in the middle of women which are behind him and the men are at a lower level. using different levels show how insignificant the women are to him which shows the objectification of women. In this shot the women are all dressed in revelling clothing and the men are dressed in expensive clothing (gold chains, glasses and silk clothing which are typically expensive. Typically in music videos women are used to show the dominance of men. 

  A close up is used to show the 'male gaze' this is used to show women as sexual objects for the pleasure of male views. you can tell that the camera shot is filmed from a heterosexual perspective because it depicts women. I think that he wanted to show how attractive he was to the opposite sex.
 Long shots are used to show Bruno mars at a party. as he is enjoying his party lifestyle, glamour and extravagances.

A sideways track is used in the music video when Mars is in a black Cadliac Allante convertible and also when Bruno Mars is riding the jet ski in the fountains of the Bellagio hotel the camera movement was used to follow the movements of the character. These scenes show the ccdilc which usually costs around $40,000. these cars are typically expensive and there is no coincidence that he included this really expensive car.

Mise en scene-
  In the music video there are many props used such as, glasses, rings, baseball hats, jet ski, cars, airplane, champagne, mobility scooters and necklaces. each one of these props is used to signify something specific. The sunglasses, rings, baseball hat, necklaces are used to show all of the jewelry and little things that these rich people waste their money on but it can also be used to show somebody's social status.
The jet ski's, cars, airplanes and mobility scooters are used in the music video to allow Bruno Mars to show the perks of being rich and having wealth. the jet ski is rode in the Fountains of Bellaigo. it costs alot in to get into the area but it shows that Bruno mars has just too much money and could get into anywhere. Mobility scooters were used to present the view that Bruno has too much money that he can't carry it all.

The costumes are also used to show wealth as the males in the video often wear branded clothing which is really expensive (versace and fendi) they also wear silk material-ed clothing which is often seen as a high cost piece of clothing and the women are usually dressed in bikinis or reveling clothing  as it is set from a 'male gaze' point of view.

Editing-
  Usually with music videos they are edited to get the recorded footage with the lyrics of the video to get them in time to create a promotional piece to publish. in the music video 24k magic by Bruno Mars you can tell that it has been edited because their are different scenes with different locations so the song is integrated into the action of the video.
At the start of the video it cuts from one shot of the private jet and cars then cuts to another perspective to various other images (of the outfits of Bruno Mars, then Bruno's face, girls, then the party life).
Throughout the video it is mainly cuts to show multiple advantages and aspects to a privileged persona life.  A smash cut is also used to transition from a slower movement to a fast, abrupt movement. 

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